The End of the Funnel As We Know It: What the Trust Recession Is Teaching Us

 You didn’t come here to push urgency timers, hack your way to visibility, or shove your dream clients through a funnel they didn’t ask to be in.

You came here to lead.
To serve.
To shine your light and be paid beautifully for it.

But somewhere along the way, something shifted in the online business world. The strategies that once created momentum, the freebies, the list-building, the polished launches, started to feel… off.

Leads slowed.
Sales softened.
And your confidence?

Well, that took a hit too.

Welcome to the Trust Recession

We’re living in a season where buyers are more skeptical, overwhelmed and burned than ever before.

They’ve bought the programs that didn’t deliver.
They’ve seen behind the curtain of over-polished marketing.
They’re exhausted by the noise, and starved for substance.

And it’s not just in the online business space, it’s global.

Economic uncertainty.
Social division.
A constant digital onslaught of “you need this” energy.

People are more guarded with their money, their attention, and their trust than ever before.

And if you’re running your business on outdated marketing tactics?

You’re probably feeling it. Hard.

Funnels Aren’t Broken, They’re Just Misunderstood

Now let’s pause.

Because I’m not here to burn it all down and say “funnels are dead". Funnels are still one of the most powerful tools you can use to create consistent, scalable sales in your business.

But here’s the problem:

Most funnels were built for a version of the internet, and the buyer, that no longer exists.

They were built around the idea that if we can just get enough eyeballs, follow the right steps, and add some scarcity at the end, people will buy.

But your dream clients?
They’re not just looking for a quick win anymore.

They’re looking for:

• Proof.
  
• Presence.
  
• Personal connection.
  
• A deeper sense of alignment before they part with their time or money.
  
  

If your funnel doesn’t create instant trust,
It’s not a funnel, it’s a filter. And it’s filtering people out.

The Buyer Has Changed, Have You?

Here’s what today’s buyer really wants:

• To feel seen and understood
  Not just spoken to with generic copy or automated messages.
  
  
• To trust you know what you’re doing
  They want to feel your credibility and leadership energy, not be told about it.
  
  
• To be empowered in their decision
  No more being squeezed through fake deadlines or pressure tactics.
  
  
• To know that you’re the real deal
  That you care. That you’ve got the receipts. That you’re not just marketing a dream, you’re living your message.
  
  

This means your funnel can’t just be efficient.
It has to be ethical. Experiential. Energetically aligned.

That’s what builds trust.
That’s what converts in 2026 and beyond.

So What Do We Do Instead? We Build a Trust Funnel.

This is exactly why I created The Trust Funnel Immersive, a two-month, high-touch, AI-supported implementation experience where we build a funnel that doesn’t just sell...

…it connects.
…it positions you.
…it resonates.
…it works.

At the centre of this new kind of funnel is a Credibility-First Approach, one that positions you as the go-to expert from the very first touchpoint.

No sleaze.
No slow burns.
No endlessly warming up people who never convert.

Just connection, clarity and consistent sales, built from trust.

Here’s What Makes the Trust Funnel Different

Let me break it down for you:

✳️ 1. We start with TRUST, not tech.

We don’t begin with lead magnets, pages or platforms. We begin with what builds trust, your message, your authority, and your credibility.

And we structure your funnel around that, so your people feel safe, held and certain from the first click.

✳️ 2. We lead with a Cred Talk, not a sales pitch.

You’ll craft a high-impact, authority-establishing video asset (think TED Talk meets soul-led marketing) that positions you as the only choice.

We call it your Cred Talk, and it changes everything.

✳️ 3. We train an AI assistant to co-create with you.

Inside the Immersive, I’ll give you access to your own AI assistant, trained in my method and personalised with your voice, values and brilliance.

It will help you write your content, emails, assets and more, saving you hours while keeping your energy intact.

✳️ 4. You walk away DONE.

This isn’t a course.
It’s not theory.
It’s not something else to finish “one day.”

We build it together, and you walk away with a ready-to-launch funnel by the end of the two months.

Why Now Is the Time

If you’ve felt like you’ve been “doing all the right things” but it’s still not clicking, you’re not alone.

You’re likely marketing to a buyer that no longer exists.
And you’re still using strategies that don’t match the level of leadership you’re meant to embody.

This is your invitation to do things differently.

Not by starting over.
But by evolving forward, into something more effective, more aligned, and more you.

This Is What We're Doing Inside My New 2 Month Experience

THE TRUST FUNNEL IMMERSIVE

From October 13 to December 12, we’re going all in.

💡 Weekly live sessions with me
💡 Your Cred Talk developed and refined
💡 Your Trust assets fully mapped and created
💡 Your messaging upgraded to meet real buyer psychology
💡 AI assistant support to help build out your funnel assets
💡 High-touch support and accountability

By January, your funnel will be LIVE.

And 2026?
It won’t wait for you to “feel ready.”
It’ll meet you already in motion.

If You’re Feeling the Nudge, Trust It.

You didn’t build your business to play by rules that don’t fit anymore.

You built it to lead, evolve, and grow, in a way that feels good, serves deeply, and sells powerfully.

That’s exactly what The Trust Funnel Immersive is here to help you do.

The presale is open now for just £497 (it’s going up soon).

→ [Join us here]
 

Standing tall,
Shining bright,
Calling in,
Being the difference.

Gemma x