Right now, your market believes in you ... eventually.

But in today’s market, “eventually” is too slow. You're operating with implicit trust in a world that requires ethically engineered trust. This lag in trust isn’t just frustrating, it’s costly. You're spending time, energy, and resources trying to "prove" your value in every post, pitch, or launch.

And darling, you're beyond proving.

You feel like the best‑kept secret, the hidden gem no one quite spots at first glance, the one people discover too late, after they’ve already invested - or had their fingers burned - elsewhere.

Meanwhile, others with half your expertise are making sales faster, simply because they’ve learned how to make trust visible, instantly.

You’ve been operating on implicit trust, and implicit trust converts too slowly now. Excellence, integrity and results still matter, but if trust isn’t made visible early, it’s not enough.

When your brilliance isn’t being recognised quickly enough, something deeper is at play.

Introducing ...

the trust gap workshop

A high-impact 60-minute live workshop for established experts and thought leaders who are done guessing why their brilliance isn’t converting fast enough.

In this workshop, I’ll show you exactly where your energetics and positioning is missing the mark, and the one powerful shift that changes everything:

How to identify and activate your Primary Trust Signal.

This is the key piece of your positioning you’re currently under-communicating, the one that would make buyers trust you faster, connect deeper, and say yes more easily.

Because you're tired of proving energy, it's time for the world to know how brilliant you are.

Your workshop is led by Gemma Went, Founder of The Lighthouse and a multi-award-winning online business and AI consultant with over 30 years of experience working with global brands, corporates, and SMEs. 12 of those have been the online business space, taking over 3,000 clients to six, multi-six, and seven figures. 

She’s the creator of The Trust Ecosystem®, a science-backed framework developed from her deep dive into trust psychology, buyer behaviour, and why so many brilliant experts struggle to convert at the level they deserve.

Gemma’s work closes the gap between your true expertise and how the market perceives it, so you can engineer trust intentionally and ethically, instead of hoping people “get it.” She blends her strategic expertise with cutting-edge AI-powered solutions that accelerate clarity and implementation, giving clients fast, tangible results. Her unique approach helps established thought leaders and experts discover their primary trust signals, stand out in saturated markets, and create messaging that positions them as the only trusted choice.

“As always, Gemma has delivered outstanding value and actionable wisdom.” Stuart

“So many aha moments in every workshop... you’re awesome.” Mel

“Top-notch teaching. Tangible, actionable takeaways.” Clare

“Her advice isn’t cookie cutter, she’s a total genius at quickly shifting things.” Cate

The Trust Gap is what happens when buyers don’t feel trust immediately. That gap can cause:

• Longer sales cycles

• More explaining

• Frustrating, slow conversions

• Reliance on referrals instead of visibility

And all of this feels heavy. The truth is: you don’t need to work harder or 'do more'. You just need to make trust visible faster.

If you’re tired of the friction, the waiting, and the constant uphill struggle, this workshop is your solution.

Here’s exactly what you’ll get inside

the trust gap workshop

The Trust Gap Framework
A powerful breakdown of why your current messaging isn't hitting the mark, using insight grounded in trust and buyer psychology.

Your Primary Trust Signal Revealed
Learn how to surface and articulate the single most effective trust-building asset in your business, the one that actually moves buyers to action.

The 6 Trust Levers Unpacked
A quick tour through the full Trust Ecosystem so you understand where trust breaks down, and how to build it strategically.

Next-Step Guidance
You’ll get clear direction on how to apply your new trust signal across your brand, content, and client journey for maximum impact.

Focused. Strategic. Transformational.
Every minute is focused on helping you walk away with a powerful shift in certainty, confidence, and conversion potential.

“Gemma is a mentor who truly embodies integrity.” Carolyn

“It’s helped me clarify my signature offer and feel safe being me.” Awena

“Having Gemma’s brain on my business has been a game-changer.” Cate

“The support is unparalleled. Best decision I’ve made.” Hils

"Thank you Gemma for all this wonderful boosting advice and a thank you to everyone for being a lovely part of my week!" Kristi

"It was an absolutely amazing session today, thanks so much. It has really helped me to focus on where my hat is going to hang." Emma

"Gemma this workshop has been awesome. Thank you!" Amanda

"Thanks for everything to Gemma and everyone here, fabulous and inspiring workshop." Michelle

"Gemma attracts the most wonderful people and I'm encouraged and inspired by them daily. As well as the community, the mentoring, training and resources are so helpful in keeping us moving forward and growing our businesses. Gemma doesn't just deliver, she surprises and delights us with so much more than we expect." Kate

"It’s a very worthwhile investment, the level of support is unparalleled and the community is amazing. I’ve really enjoyed it, particularly my sessions with Gemma as I signed up to get her knowledge and eyes on my business, but having the other sessions available is brilliant." Emma

"Gemma opened my eyes to a deeper level of work that goes beyond mindset, the kind of nervous system and energy-clearing work that’s essential for truly showing up as your best self in life and business. It wasn’t just about keeping going; it was about thriving in a way I hadn’t realised was possible." Ruth

“It's a breath of fresh air that's helped me deconstruct all the shoulds I was holding on to from working with previous coaches, and build myself a beautiful palace around my unique skills and abilities rather than feeling I had to fit into a pigeonhole." Abi