The Real Issue

There is a gap between:

The depth of your capability and brilliance, and how quickly the market recognises and trusts it.

Your existing clients trust you, they've experienced you. But new buyers are making a decision based on signals.

If those signals are incomplete, inconsistent, or under-communicated, hesitation creeps in, showing up as:

>> “I need to think about it.”
>> Comparison shopping.
>> Longer sales cycles.
>> Lower close rates than your expertise deserves.

That gap is what I call the Trust Gap.

It’s the space between:

How brilliant you are and how quickly your ideal buyers trust you - and ergo feel safe buying from you.

Your current clients trust you, but new buyers? They take longer. Many buying from you "eventually".

In today’s market, “eventually” is too slow. Trust has to land much sooner, with very clear trust signals that speak to the subconscious and conscious mind.

But most established experts haven’t installed those signals.

Here’s what that looks like...

Introducing...

From Option to Obvious Choice

This workshop examines why your authority isn't converting at its level, and correcting it.

In 60 focused minutes, we will look at:

✔  Where your authority signals are weak or diluted

✔  Why buyers compare you instead of choosing you

✔  What creates early certainty in competitive markets

✔  The shift that moves you from respected to obvious

You won't leave with theory, you'll leave knowing exactly what needs tightening.

Who This Is For

This is for established consultants, coaches, experts and service business owners who:

• Know they're stronger than their current conversion rate suggests.
• Are tired of slow sales cycles and hesitant buyers.
• Are done being one option among many.
  Want to become the obvious choice in their niche.

If you're still validating your offer or experimenting with your niche, this may not be a good fit for you.

Gemma Went is the Founder of The Lighthouse and creator of The Trust Ecosystem®.

With over 30 years of strategic experience across global brands, corporates and SMEs, and 12 years in the online expert industry, she has mentored more than 3,000 business owners to six, multi-six and seven figures.

Her work sits at the intersection of authority positioning, buyer psychology and commercial growth.

She doesn't teach surface-level tactics.
She builds structural authority.

“Gemma is a mentor who truly embodies integrity.” Carolyn

“It’s helped me clarify my signature offer and feel safe being me.” Awena

“Having Gemma’s brain on my business has been a game-changer.” Cate

“The support is unparalleled. Best decision I’ve made.” Hils

“As always, Gemma has delivered outstanding value and actionable wisdom.” Stuart

“So many aha moments in every workshop... you’re awesome.” Mel

“Top-notch teaching. Tangible, actionable takeaways.” Clare

“Her advice isn’t cookie cutter, she’s a total genius at quickly shifting things.” Cate

"Thank you Gemma for all this wonderful boosting advice and a thank you to everyone for being a lovely part of my week!" Kristi

"It was an absolutely amazing session today, thanks so much. It has really helped me to focus on where my hat is going to hang." Emma

"Gemma this workshop has been awesome. Thank you!" Amanda

"Thanks for everything to Gemma and everyone here, fabulous and inspiring workshop." Michelle

"Gemma attracts the most wonderful people and I'm encouraged and inspired by them daily. As well as the community, the mentoring, training and resources are so helpful in keeping us moving forward and growing our businesses. Gemma doesn't just deliver, she surprises and delights us with so much more than we expect." Kate

"It’s a very worthwhile investment, the level of support is unparalleled and the community is amazing. I’ve really enjoyed it, particularly my sessions with Gemma as I signed up to get her knowledge and eyes on my business, but having the other sessions available is brilliant." Emma

"Gemma opened my eyes to a deeper level of work that goes beyond mindset, the kind of nervous system and energy-clearing work that’s essential for truly showing up as your best self in life and business. It wasn’t just about keeping going; it was about thriving in a way I hadn’t realised was possible." Ruth

“It's a breath of fresh air that's helped me deconstruct all the shoulds I was holding on to from working with previous coaches, and build myself a beautiful palace around my unique skills and abilities rather than feeling I had to fit into a pigeonhole." Abi