The Online AI Event Designed For Experts, Founders, Coaches & Service Providers.
WITH EXPERT INSIGHT AND BTS SECRETS FROM THOSE AT THE FOREFRONT OF AI ADOPTION.
Three Days. Real Talk. Real Results.
Zero chance you'll ever be the same again.
16-18th SEPTEMBER 2026 | ONLINE
>> 24 EXPERT SPEAKERS
>> 3 EXPERT PANELS
>> UNLIMITED IDEAS
>> STRATEGIES TO IMPLEMENT RIGHT AWAY
Look. You know AI is important.
You've seen the LinkedIn posts. The "10 ChatGPT prompts that will 10x your business." The breathless threads about agents and workflows and the future of work. The thirty-second TikToks promising AI will replace your team by Christmas.
You've also seen the other side. The think pieces about job losses. The ethics warnings. The founders quietly admitting their "AI-powered" launch flopped.
You've heard everything, and you still don't know what's actually true for your business.
That's the problem AI Unfiltered exists to solve.
It's Not Another AI summit.
This is a three day online event full of real conversations with people who are actually using AI to run, scale, and rethink their businesses and leadership. Not theorising, not selling courses, using it.
We're going to talk about what's working.
We're going to talk about what's not.
We're going to talk about the things most people in this space won't say out loud, because there's money in pretending AI is simple, safe, and a guaranteed win.
It isn't simple, it isn't always safe, and it's not a guaranteed anything.
But used properly, it changes what's possible. That's the conversation we're having.
Three days. Three powerful themes.
That will show you exactly how - and how not - to adopt AI in your business to ensure time is saved, output is improved and revenue is increased - all in full alignment with your ethics, values and leadership boundaries.
Expert Speakers
24 EXPERTS ACROSS OUR THREE BIG THEMES.
Hear their advice. Learn their latest strategies.
Get a powerful digital product from each of them in the digital gift bag.
Gemma Went
A Lighthouse in a sea of AI noise, Gemma shifts how founders think about scaling client delivery with AI. With 30 years in business, 3,000+ clients mentored, and now founder of The Lighthouse and co-founder of Aureum AI, she shows expert led businesses how to scale with AI assets that achieve more than they ever could before.
Katrina Young
Katrina is a Futurist, CTO, and AI Architect with 27 years in digital transformation. Founder of KYC Digital, she led the adoption of AI and has since built 300+ AI tools across education, healthcare, and sustainability. Known for cutting through the hype, she helps leaders implement AI that's scalable, responsible, and commercially effective.
Sigrun Gudjonsdottir
Sigrun is on a mission to close the AI gender gap and helps smart female entrepreneurs build AI-first companies. She has trained 200,000 women, worked with 10,000 clients and generated over €22M in revenue. Known as the launch queen with 6 seven-figure launches, she closed all her programs in April 2026 to start fresh ones built for the AI era.
Toni Martin
Toni is a Digital Growth Architect and founder of Vibe Coding Lab, publisher of The Vibed for non-technical founders building with AI. She works with service businesses on AI growth strategy and is building a micro SaaS portfolio in public, proving the model is accessible to any founder willing to back themselves.
Hayley Brown
Founder of ALLIN1.APP, a UK AI and automation agency for people sick of stitching together fifteen tools with hope and Sellotape. Hayley builds AI agents, productised SaaS, and automation systems that do the boring stuff so humans can do the good stuff. Creator of AGEX and QuantumClaw, and host of Tech Shy, monthly workshops for non-technical founders.
Rick Dubidat
Rick is a business growth strategist, AI systems consultant, and founder of the Growth Network. With nearly 25 years of experience scaling businesses, he helps owners implement AI, automation, and systems that improve retention, increase revenue, and reclaim time, helping clients integrate AI into everyday operation without becoming operationally trapped..
Sam Bearfoot
Known as the Medusa of Marketing, Sam doesn’t teach content, she weaponises it. She sits at the intersection of AI, identity, and visibility, showing business owners how to start building brands that feel like the future. Sam uses AI to create visuals that lock into your identity, scale your presence, and remove the constant pressure to show up perfectly on camera.
Hali Jafari
Hali is a business strategist and AI systems architect helping founders and organisations use AI ethically, strategically, and without the hype. With 20+ years across creative industries, social impact, and professional services, she builds frameworks and intelligent systems for people who want to do this properly.
More Speakers Will Be Announced Soon
Walk away with.
Become A Sponsor
We have a range of options for aligned brands and business owners to sit at the centre of all this and connect with our audience by becoming a sponsor of the event.
Pop you're details here and we'll get in touch with the Sponsorship Brochure.
Who's running this.
Hi. I'm Gemma Went.
I've been building businesses, mentoring founders, and obsessing over what works in business for over a decade. I run The Lighthouse, where I help expert founders build businesses that compound: creating trust, capacity, and leverage as a system, not a hustle.
I run the Conscious AI Collective, which is where AI Unfiltered lives. The Collective exists because I got tired of two extremes: the AI hype merchants on one side, and the AI doom-mongers on the other. Most founders are stuck somewhere in the middle, trying to make sensible decisions with terrible information.
I use AI in my business every day. I've built tools, automations, and entire workflows on it. I've also pulled the plug on AI experiments that weren't working. I've made expensive mistakes. I've had unreasonable wins. I'll talk about all of it.
This event is the conversation I wish someone had run for me 18 months ago.
GET YOUR TICKET
Why attend?
AI is moving faster than any of us can track alone. Every month you wait, two things happen: the people in your space who started early get further ahead, and the gap between "founders who understand this" and "founders who don't" gets wider.
You don't need to become an AI expert, you do need to understand what it means for your business, what to ignore, and what to act on.
We've curated true experts and leaders who will share the unfiltered truth, some with conflicting opinions, that will truly make you think and get clarity on your own position with AI.
Three days with us beats three years of catching up later.
What this isn't.
This isn't a "10 ChatGPT prompts" event. If that's what you want, the internet has you covered.
This isn't a tool demo, we'll talk about tools where they're relevant, we won't waste your time with sponsored walkthroughs.
This isn't a hype event, no one is going to tell you AI is going to make you rich while you sleep - not on our watch.
This isn't a beginner course, if you don't know what ChatGPT is, this is not your event.
This isn't safe. We're going to say things on Day 3 that most people in this industry won't say in public.
Plus: A Digital Gift Bag To Die For
Our speakers and sponsors will add a digital product to our digital gift bag that will give you even more access to their genius, and will genuinely help you with an aspect of your business.
This is worth the ticket price ALONE!
Plus: Upgrade and get a mastermind implementation day with Gemma on the 21st September and lifetime access to the replays!
Look, we know what it's like at events. You walk away inspired, notebook full of ideas to implement.
THEN.
LIFE.
HAPPENS.
The implementation mastermind with Gemma will ensure you start and continue implementing those big ideas - with a few surprise shortcuts to make it so much easier for you.
Get Your Ticket
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Three days is a lot. Do I have to attend everything live?
What is the implementation day?
Is this relevant if I'm already using AI in my business?
Will there be specific tools and platforms covered?
Is there a refund policy?
I can't attend live. Is the replay enough?
Will there be sponsors pitching me things?
One more thing.
You've already decided whether AI matters for your business. You wouldn't be reading this if you hadn't.
The only question left is whether you're going to figure this out on your own, in fragments, between client work and family and the next thing on your list.
Or whether you're going to give it three days, in a room with founders who are taking this as seriously as you are, with speakers who'll tell you the truth.
Three days. No filter. Real answers.
