Introduction to you and your company.

Introduction to your services and products.

Introduction to your approach and methods.

Introduction to who your ideal client is.

Paint the picture of your ideal client now, the challenges they deal with, the desires they have, what life looks like with this. 

Show that you understand, resonate and empathise.

Paint the picture of the life they want after they've worked with you. 

Talk about your results and transformations.