Your best work deserves a system that actually sells it.
We build trust-first funnels for expert founders who are tired of being the bottleneck in their own business. Done-for-you strategy, build, and traffic, so your IP does the work it was always capable of.
See how it worksTwo case study spots available now
This is what a trust funnel actually looks like.
Gemma had a free lead magnet sitting on her site. The Claude Playbook. Good content, genuine value, a trickle of organic opt-ins. No paid strategy. No structured pathway to her core offer. Just a freebie doing a fraction of what it should have been doing.
We built a two-step funnel around it. Added a paid front-end offer. Created a logical offer ladder that moved buyers naturally toward the Conscious AI Collective at £990. Ran £288 in ads. Left the trust architecture to do what trust architecture does.
That is not a conversion rate story. That is a trust economy story. When the positioning is precise and the pathway is clear, buyers move themselves forward.
The Lighthouse / CAIC funnel. May 2026. Figures accurate at time of publication.
Three phases. One through-line.
Every engagement starts with strategy and ends with a system that runs without you in it every day. Nothing gets built without the thinking first.
Trust Strategy
We identify where belief and credibility are leaking, map your audience's readiness, sequence your proof assets, and design the journey before a single page is built. This phase is mandatory. It is also the thing most agencies skip.
Journey Architecture & Build
Entry points, nurture logic, conversion moments, and offer ladders. We build only what is necessary: pages, email sequences, light automation. No over-engineering. No tech stack for the sake of it.
Optimisation & Paid Traffic
On the right tier, we manage your paid traffic, review performance monthly, refine messaging and sequencing, and keep the system growing. Available on the Studio tier only.
Three ways to work with us.
All three start with the Trust Strategy phase. That is not optional, because building without it is how you end up with a beautiful funnel that does nothing.
The complete engagement. Strategy, build, paid traffic, and ongoing optimisation. We build your funnel and then we run it, test it, and grow it alongside you. This is for founders who want a system that compounds over time, not a one-off build they're left to manage alone.
What's included- Trust Mapping Intensive (full strategy phase)
- Complete funnel build: pages, email sequences, automations
- Offer ladder design and messaging architecture
- Meta ads setup, creative, and ongoing management
- Monthly performance review and optimisation
- Messaging and sequencing refinement as needed
- Strategic oversight and guidance throughout
- Go-live support and handover
Strategy and build, fully delivered and handed over. You leave with a trust funnel that is ready to run, without a long-term retainer. Right for founders who have the internal resource to manage ongoing optimisation, or who simply want the asset built properly first.
What's included- Trust Mapping Intensive (full strategy phase)
- Complete funnel build: pages, email sequences, automations
- Offer ladder design and messaging architecture
- Go-live support and handover
- Full documentation of the system
The thinking without the build. A focused Trust Mapping Intensive that maps your belief and credibility gaps, designs the journey, and gives you everything you need to build with confidence, whether that is with us or with your own team.
What's included- Full trust and belief gap analysis
- Audience readiness and buying temperature mapping
- Journey outline and conversion readiness review
- Offer ladder recommendations
- Clear brief for build (internal team or rollover to us)
We are deliberate about who we work with.
The Studio is selective because the results depend on the starting point. We work best with founders who already have something worth selling and want the system built around it properly.
- ✓You are an expert founder with proven IP, existing content, or a body of work that is not yet generating the revenue it should
- ✓You have real client results and genuine authority, but your funnel does not reflect that
- ✓You want a system built on trust architecture rather than pressure, scarcity, or hustle
- ✓You are ready to move from founder-dependent revenue to something that runs alongside you
- ✓You understand that strategy comes before build, and you're willing to slow down briefly to do it properly
- ✕You are just starting out and don't have a clear offer or audience yet
- ✕You want quick wins, aggressive persuasion tactics, or countdown-timer conversion tricks
- ✕You want done-for-you delivery with no strategic involvement from your side
- ✕You are selling low-ticket, high-volume product at scale (this model does not suit that)
- ✕You expect results without the foundation work
From conversation to live funnel.
Start the conversation
Email gemma@lighthouse.online with the subject line STUDIO. She'll get back to you personally to find out where you are and whether this is the right fit.
Trust Strategy session
Every engagement begins here. We map your belief gaps, audience readiness, and proof assets before anything is built.
Journey design
We design the full funnel architecture: entry points, offer ladder, nurture logic, and conversion moments.
Build and go live
Charlotte Wibberley builds the funnel, creates the assets, and manages go-live. You stay focused on your work.
Optimise and grow
On the Full Studio tier, we manage traffic, review performance monthly, and keep the system compounding.
Two people. Full accountability.
The Studio is a joint venture between Gemma and Charlotte Wibberley. Gemma leads the strategy. Charlotte builds and runs the traffic. No account managers between you and the people doing the work.
Gemma Went
Lead strategist & founderFounder of The Lighthouse. 12+ years in the online business space. 3,000+ clients. Business strategist, AI pioneer, and certified mindset coach. Gemma leads the trust strategy, messaging architecture, and offer structure on every engagement.
Charlotte Wibberley
Funnel strategist, architect & ads managerFunnel strategist and ads manager. Charlotte Wibberley builds the system, creates the assets, manages the paid traffic, and owns delivery. She built the Claude Playbook funnel that generated £16,227 from £288 in ad spend.
Two case study spots available now.
If you have existing IP or content that is not working as hard as it should, this is the conversation worth having. Email Gemma at gemma@lighthouse.online with the subject line STUDIO to start.
Email Gemma: STUDIOgemma@lighthouse.online
