YOUR AREA OF IMPROVEMENT IS...
Marketing & Sales
Right Now: You’re experiencing growth, and there’s a steady flow of interest in your offerings. However, you might occasionally feel like you’re an ostrich bringing its head up out of the sandbox, realising that it’s time for a new string of clients as you feel like you have to chase those sales.
This up and down, feast-or-famine way of doing business can be exhausting and will take its toll on your enthusiasm for your business, and your health.
But just so you know - this is one of the MOST “fixable problems” to have in your business - simply by developing the right evergreen marketing system for you and your clients, and then letting it run on repeat..
Anchoring for Scalability:
To enhance your marketing and sales strategy for better scalability, focus on understanding your customer journey from initial contact to final sale.
By mapping this out, you can identify gaps in your marketing system where prospects might be hitting a wall (or even identify a new platform to engage on!).
An area to look at might be your lead nurturing process (ie… not letting them forget you exist in between direct interactions).
Are you consistently engaging with potential clients at each step of their decision-making process? When you’re mapping out your marketing system, look at the top, then look at the bottom of your funnel. Do you have a CLEAR way for them to get from point A to point B, and do they feel cared for the whole way?
Let’s talk about an example:
Say you posted a graphic on Instagram inviting someone into a masterclass of yours. An IDEAL client hops right in - someone you’ve been eyeing for a long time and you’re THRILLED. All you can think about is how excited you are that they’re joining.
Here are some questions to ask yourself to make sure you’re creating that client-first experience:
- Do they have reminder emails going out before the masterclass so they don’t forget?
- How are you posting the replay? Does the replay have everything they need in it? Does it have a call to action and a button for them to check out?
- If they do purchase, what happens next? Do they get an email? Is there any sort of followup?
- What if they don’t purchase at all? Is this where you go radio silent OR do you already have a funnel in place to nurture them into the sale over time?
Do This Today ✅
As a same-day implementable task, draft a follow-up email template that you can use to re-engage leads who haven’t yet made a purchase. Personalize it to reflect your brand’s voice and the common interests or needs of your target audience.
The goal is to bump your clients gently from one point to the next in your funnel. If there’s no encouragement, they don’t know they CAN move on to the next level.
Ready to Scale?
Join Elevate Collective, where we tailor our guidance to each stage of your business growth. You'll gain access to tools like our Business Simplification Tool and personalized mentoring sessions that align with where you are now and where you want to go.
Inside Elevate, we understand the unique challenges you face as an established service-provider and offer the support and resources you need to scale through them. We help you make your business operations as efficient and effective as possible, creating room for you to focus on what you truly love.
Say goodbye to overwhelm, confusion and second-guessing your next business move.
We support you personally to create a tailored Elevate Collective journey that works with you, allowing this experience to blend with your life rather than leaving you constantly in catch up mode.
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